Lightweight ‘banking via messaging’ services are getting Gen Z buzz

More evidence that Gen Z is switching to chat platforms for just about everything, including banking, emerges today in the news that Zelf, a fintech startup offering neobank-style services, is generating buzz amongst Gen-Zers in Spain and France. Its ability for users to interact solely via messaging has seen the startup hit over 260,000 card pre-orders since its launch in early April, according to the company, which is specifically targeting Gen Z. […]

Part of the reason Zelf is confident it can scale is that it has signed a deal with Treezor, a Banking-as-a-Service platform based in France. Treezor is a fintech, registered with the ACPR, and was acquired in 2019 by the Société Générale group.