Commercial momentum driven by Europe and a clear ambition

By positioning itself as an accelerator for all companies seeking to integrate payment services, Treezor confirms its status as a key player in embedded finance and its leadership in European markets. The leading Banking-as-a-Service (BaaS) platform is celebrating the success of its strategic internationalization strategy, with concrete results.

Treezor’s solution is designed as a truly pan-European platform, notably thanks to the launch of local IBANs (Italian, German, Spanish). Treezor already supports fintechs and corporates in each of these markets, with the ability to transpose successful models, regardless of their country of origin, across Europe, while ensuring their local adaptation.

Since the beginning of 2025, 70% of Treezor’s opportunities and new clients have come from European markets (excluding France). This figure illustrates the relevance of the expansion strategy pursued over the past two years.

Furthermore, these new projects, led by players with varied profiles, illustrate not only the breadth and diversity of Treezor’s current client portfolio but also the flexibility of its platform, which is capable of adapting to a variety of needs and levels of complexity.

Treezor’s impact on key markets
  • Italy: Representing more than 30% of new projects, Treezor is proud to collaborate with players such as WithLess, Solidus and Homepay.
  • Spain: Spanish projects account for 19% of new collaborations, including Vitaance and Bueno Pay, among others.
  • Germany: With 14% of new projects, Germany is a rapidly growing market. Treezor supports innovative companies such as Bling and Matera.
Cédric Cassini, Chief Commercial Officer (CCO) of Treezor, explains: “Our acceleration in Europe is a testament to the growing trust that European companies have in us. By offering a modular solution that complies with local regulations, we enable our customers to quickly launch their offerings and support them as they evolve, whether through international expansion or the integration of new features. Our success is based on our ability to be a true partner in their growth. Treezor’s future lies in Europe, and we are ready to accelerate this strategy to support the projects that will shape the payments of tomorrow.”

A portfolio of use cases reinforced by innovation

Treezor supports a growing variety of use cases in Europe: B2B payments, employee benefits management, marketplaces, compensation, crowdfunding, and even payment accounts for individuals. The platform’s strength lies in its flexibility, which allows it to support start-ups in the launch phase as well as regulated institutions and large groups. The modular offering, which can be deployed across Europe, is available either as an agent or in the form of technical services (under the customer’s license).

The secure infrastructure, which complies with the industry’s most stringent standards, including NIST and PCI-DSS, provides a foundation of trust on which customers can develop their projects with complete confidence. This foundation enables Treezor to support a policy of continuous innovation, which recently resulted in the launch of international transfers (issuing and receiving), greatly facilitating cross-border transactions for customers and paving the way for new use cases.

André Gardella, President of Treezor: “In an ever-changing financial landscape, the ability to anticipate regulatory changes is a major asset. With PSD2, Treezor has demonstrated its agility in transforming challenges into growth levers for its customers, offering them a pan-European BaaS solution while addressing IBAN discrimination. This vision positions Treezor not only as one of the leaders in the European BaaS market, but also as a key player in the transformation of payments, ready to support the ecosystem for future challenges such as PSD3.”

About Treezor: www.treezor.com

Founded in 2016, Treezor is a Fintech regulated by the ACPR (French regulator) and passported in 25 countries as an electronic money institution. Treezor is also a principal member of international card networks, such as Mastercard. Acquired in 2019 by Société Générale group, Treezor is the European leader in Banking as a Service (BaaS) with over 120 billion flows processed and 7 million cards issued, as well as an active presence in France, Germany, Benelux, Italy, and the Iberian Peninsula. Its Embedded Finance solution allows businesses to integrate white-label payment services into their offering via highly intuitive APIs (from acquisition to issuance). Treezor also provides regulatory expertise (KYC, AML/CFT…) and security to its clients and positions itself as an enabler for unregulated companies or licensed institutions. Treezor has earned the nickname “Unicorn farmer,” having accompanied the emergence of numerous European payment unicorns.

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Omnicom PR Group – france.treezor@omnicomprgroup.com – 06.02.12.60.69