Betterway

About Betterway

Founded in 2019, Betterway is the pioneer Fintech for mobility accounts in France. Born from a vision to simplify the ecological transition within companies, Betterway supports hundreds of organizations—ranging from SMEs to major corporations—in managing their transportation benefits. As a trusted partner, the company’s mission is to make sustainable mobility accessible to everyone.

Project overview

The Betterway mobility account is an all-in-one solution designed to radically simplify employee commuting. Betterway reinvents the home-to-work journey by offering agile solutions in perfect alignment with the French Mobility Orientation Law (LOM).

This solution is delivered through a universal pass that offers employees total freedom: whether it’s public transport, carpooling, cycling, or scooters, each employee freely chooses the mode of transport that best fits their daily life.

Beyond practicality, this system allows companies to benefit from significant tax advantages through exemptions from social security contributions (under specific conditions). This financial lever encourages employers to actively support their teams’ energy transition, directly contributing to the reduction of their overall carbon footprint.

The challenges

The adoption of alternative mobility faces several hurdles that Betterway has strategically overcome:

• Offer Fragmentation: Juggling multiple subscriptions and apps is often a deterrent. Betterway simplifies the user journey by centralizing all mobility providers within a single interface.
• Administrative & Regulatory Complexity: Implementing the Sustainable Mobility Package (Forfait Mobilités Durables – FMD) requires rigorous tracking of receipts and time-consuming accounting for HR departments.
• Compliance: By automating these processes and providing a compliant fiscal framework, Betterway secures the deployment of these schemes while meeting the flexibility expectations of employees.

The Solution: A Strategic Alliance with Treezor

By leveraging Treezor’s API, Betterway deploys secure payment methods tailored to all use cases. The solution integrates both physical and virtual cards (compatible with Apple Pay and Google Pay) as well as dedicated IBANs. These tools allow employees to pay for their transport costs seamlessly at over 18,000 mobility merchants in France, ensuring a smooth experience and total spending transparency.

To complement these payment methods, Betterway offers an intuitive management platform. It allows employees to manage their trips, access sustainable transport options, and track their balance in real-time, all funded by the mobility budget allocated by their employer.

While the technology makes life easier for employees, Betterway also provides companies with a comprehensive dashboard to oversee the entire program:

• Budget Control: The company decides the amount granted to each employee and can modify it in a few clicks.
• Transport Options: The employer selects the authorized modes of transport (bike, carpooling, train, etc.).
• Global Overview: The platform automatically generates reports to understand commuting habits, eliminating the need for paper receipts.

As an Electronic Money Institution licensed by the ACPR, Treezor ensures the regulatory compliance of the solution (KYC, AML-CFT) and the security of transactions. The operational success relies on constant synergy between the Betterway and Treezor teams. This close collaboration ensures optimal responsiveness during maintenance or remediation phases, guaranteeing service continuity for all clients and smooth daily management of financial flows.