E-commerce faces a persistent structural challenge: on average, 70% of shopping carts are abandoned before the transaction is completed. For e-commerce sites and retailers, integrating financial services into the shopping experience is now a key conversion lever for capturing this latent demand.

Modern commerce requires a seamless, omnichannel experience that can adapt to new behaviors: split payments, loyalty wallets and complex marketplace management. Marketplaces, in particular, must orchestrate secure financial flows between buyers and third-party sellers while ensuring strict regulatory compliance.

Treezor, the European leader in Banking-as-a-Service (BaaS), enables retail and e-commerce players to become players in the payment value chain, transforming each transaction into an opportunity for loyalty and growth.

E-commerce Performance and Customer Loyalty

A smooth checkout process is the primary driver of growth. Treezor enables the integration of contextual payment solutions that secure sales.

Project challenges

Treezor solutions

Benefits for you

High abandonment rate Tokenization of payment data to enable secure one-click payments (compliant with PSD2 and 3DS regulations). Increased conversion by eliminating repetitive input steps for regular customers.
Refund management Automation of return and refund flows via dedicated payment accounts and instant transfers. Customer satisfaction: fast and transparent refund processes, essential for brand reputation.
International sales Currency acquisition and collection solutions to process local and foreign transactions. Simplify geographic expansion and optimize international transaction fees.

For marketplaces & platforms: Master the complexity of third-party flows

Marketplaces need to rely on a payment partner authorized to collect on behalf of third parties to orchestrate transactions between buyers, sellers and the platform within a strict regulatory framework.

Project challenges

Treezor solutions

Benefits for you

Collection on behalf of third parties Use Treezor’s Electronic Money Institution (EMI) license to operate legally. Native compliance: you operate your marketplace without having to obtain your own banking license.
Merchant security Allocation of dedicated IBANs for each seller to segregate funds. Transparency of account flows and balances per customer.
Protection of customer funds Funds held in a bank account. Protection of customer funds in the event of payment platform failure.
Seller verification (KYB) Automated merchant onboarding process (identity and structure verification). Fast online activation: accelerated merchant onboarding while delegating AML/CFT compliance.
Payment distribution (split) Orchestration of fund sharing between the platform commission and seller revenue. Automation: elimination of manual interventions for calculating and paying out earnings.

Security, Fraud and Loyalty-building

Treezor’s services protect revenue while creating a lasting relationship with the end customer.

Project challenges

Treezor’s solutions

Benefits for you

Payment fraud risks Implementation of PSD2 (3DS) protocols and detection tools based on Treezor’s infrastructure. Secure transactions and reduce unpaid bills while maintaining a smooth customer experience.
Customer retention Issuance of loyalty cards or gift cards. Enhanced retention: customers accumulate benefits that can be used in the partner environment.

Transforming payment into a profit center

Partnering with Treezor allows retailers and platform operators to break free from generic payment solutions and create a tailor-made financial ecosystem:

  • Develop revenue: Improve the user experience to increase payment conversion, customer loyalty, and develop new revenue streams with card issuance. 
  • Integrated solution: Centralize acquisition, issuance, accounts and KYC via a single platform integrated into your interface.
  • European compliance and scalability: Deploy your sales model or marketplace in Europe in compliance with regulations and thanks to the license passport.

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