Thanks to this partnership, Homepay is enhancing its digital platform with Treezor’s innovative payment API, integrating financial services directly into their customers’ journey. Buyers, sellers, and real estate agents will benefit from faster, more transparent and more secure transactions, replacing outdated paper-based processes such as bank checks.
A breakthrough for the Italian market
Every year, more than 700,000 real estate transactions take place in Italy (2025, Real Estate Market Observatory (OMI), the majority still relying on traditional and outdated payment instruments such as bank checks. With Homepay, real estate agencies can request, hold, and release deposits digitally, ensuring funds are immediately available and reducing possible risks for all parties involved. Treezor’s embedded finance solution provides the regulated, modular infrastructure that enables Homepay to bring these new features to life. Together, they are simplifying one of the most complex and stressful steps in the property purchase process.
Importantly, Homepay not only serves Italian buyers but also helps real estate agencies manage transactions with international clients. This enables agencies to treat foreign buyers as an opportunity rather than a complication, opening up new market potential with a professional and trusted digital process.
“With Treezor we take a decisive step towards a real estate market finally free from checks. Today, real estate professionals and their clients — Italian and international alike — can rely on a safe, digital, and transparent payment experience”, said Edoardo Ribichesu, CEO Homepay.
Treezor: powering innovation in embedded finance and international growth
Treezor’s BaaS solution empowers companies across Europe to offer financial services to their users quickly and compliantly. By partnering with Homepay, Treezor is opening a new frontier for embedded finance in the real estate sector.
Through this project, Treezor supports Homepay’s vision to become not just an Italian initiative, but a scalable solution with international reach.
“The collaboration with Homepay is a perfect example of the power of embedded finance and our commitment to supporting companies that are pushing the boundaries of innovation. We are proud to provide the tools that make real estate payments simpler, faster, and more secure for the Italian market and beyond”, explains André Gardella, CEO of Treezor
About Treezor – www.treezor.com
Founded in 2016, Treezor is a Fintech regulated by the ACPR (French regulator) and passported in 25 countries as an electronic money institution. Treezor is also a principal member of international card networks, such as Mastercard. Acquired in 2019 by Société Générale group, Treezor is the European leader in Banking as a Service (BaaS) with over 120 billion flows processed and 7 million cards issued, as well as an active presence in France, Germany, Benelux, Italy, and the Iberian Peninsula. Its Embedded Finance solution allows businesses to integrate white-label payment services into their offering via highly intuitive APIs (from acquisition to issuance). Treezor also provides regulatory expertise (KYC, AML/CFT…) and security to its clients and positions itself as an enabler for unregulated companies or licensed institutions. Treezor has earned the nickname “Unicorn farmer,” having accompanied the emergence of numerous European payment unicorns.
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Press contact: Omnicom PR Group – france.treezor@omnicomprgroup.com – 06.02.12.60.69
About Homepay – www.gethomepay.com
Homepay is the digital payment platform dedicated to real estate professionals. Based in Turin, the company offers a secure and fully digital alternative to bank checks for managing deposits in property transactions. By ensuring funds availability, transparency, and compliance, Homepay helps agencies deliver a modern experience to their clients and streamline negotiations, including those involving international buyers.
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Press contact: Carlos Carrión Pérez – press@gethomepay.com
