Project
Pixpay is an innovative payment solution designed specifically for young people, offering a payment card and two mobile applications. One is intended for teenagers, allowing them to manage their budget independently, while the other is a co-steering application for parents, offering them the possibility of tracking and controlling their children’s expenses in real time. Pixpay combines simplicity, security and financial education, offering a modern experience adapted to the needs of younger generations.
Challenges for Pixpay
When it launched, Pixpay set itself the mission of revolutionizing money management for teenagers while meeting parents’ expectations in terms of security and financial education. To meet this challenge, Pixpay wanted to rely on a French partner, capable of providing a robust solution combining technology and regulatory compliance. Thanks to Treezor’s advanced technology and regulatory expertise, Pixpay was able to launch on the market, with an optimized time-to-market, a reliable, efficient and scalable solution perfectly suited to its ambitions.
Solution deployed
In collaboration with Treezor, Pixpay successfully deployed a tailor-made payment solution for teenagers and their families. This implementation was structured around several essential routes while respecting parents’ requirements in terms of control and supervision.
1. A robust and secure platform
Pixpay benefited from Treezor’s infrastructure, which ensures a high level of reliability and security for financial transactions. With a security architecture that complies with European standards, the solution guarantees the protection of personal and financial data, a crucial point for minors. In addition to PSD2 (European Payment Services Directive) compliance, Treezor has integrated advanced anti-fraud systems, ensuring secure real-time transactions for Pixpay users.
2. Advanced payment features
Pixpay integrated contactless payment and mobile payment options via Apple Pay and Google Pay from 2021. These features meet the new consumption habits of teenagers, who prefer dematerialized, fast and practical solutions. The implementation of these mobile payment services was facilitated by Treezor, which made the technical integration, compliance with safety standards and compliance with regulations possible. Thanks to this, young Pixpay users can make secure payments in-store and online, without using cash.
3. Parental control interface and real-time notifications
A key feature of the solution is the dual app, which provides full transparency between teen spending and parent tracking. Treezor enabled Pixpay to deploy a real-time notification system informing parents of every transaction made. This feature not only allows parents to keep an eye on spending, but it also introduces an educational aspect for teenagers, who become aware of their consumption habits.
4. A scalable solution to facilitate international expansion
Thanks to the flexibility of Treezor’s infrastructure, Pixpay has been able to expand its offering abroad, starting with Spain and Italy. Treezor provided the tools necessary to adapt the Pixpay solution to the specificities of different European markets, including local regulations and payment preferences. This scalable model allows Pixpay to quickly expand into new territories.
