“Start with the why, and break out of the company mould”

Claire Calmejane has been chief innovation officer at Société Générale for just over a year, with a job description that includes identifying future trends and helping the 150-year-old French bank partner better with startups.

Under her watch, Société Générale has acquired startups like Treezor, the banking-as-a-service platform, invested in Reezocar, the second-hand car startup,  and launched an intrapreneurship programme that has created 60 startups (seven of which look like they might have a future). More than that, Calmejane says the fast-paced programme has served as a cultural shift for the whole company, especially because the senior management team has been pulled in to take part.  […]