Trend #4: Technological surge and interoperability
- The surge in new technologies, including the prevalence of smartphones, has driven the adoption of embedded finance. The key strength lies in the interoperability of solutions, facilitating seamless integration into existing systems like mobile applications. Minimizing redirects and interruptions enhances the customer journey, potentially leading to higher conversion rates and improved customer retention.
Trend #5: Digital transformation impact
- Companies embracing digital transformation recognize the imperative of integrating financial elements into the customer journey for sustained growth. Deliberate analysis of banking data not only improves the range of services but also paves the way for new solutions. Offering embedded financial products like SEPA and card payments enhances brand prominence and reinforces client trust.
As we navigate the ever-evolving landscape of financial services, the trends shaping the payment sector are emblematic of a dynamic industry. Fueled by regulatory shifts, technological advancements and a commitment to compliance, BaaS and embedded finance players like Treezor foster competition, empower consumers with control over their data and align seamlessly with the evolving regulatory framework. The future of the payment sector is set to be driven by innovation and a strong customer-centric approach.
Read the original version of this article in Italian here.